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New Articles/ Presentations

Best Practices: fighting for relevancy” This presentation shows what some of the Posts have done to build mail relevancy and highlights some key challenges for the future.
Copyright Postal Solutions download

Traditional values: Working with industry to deliver lower prices and better services” This article offers ideas on what the Posts need to consider their core competencies and what they should do in partnership with industry.
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More Articles, Presentations , and Reports

Rating the National Postal Services: Benchmarking business results  (top download)
This report provides a rating of the 50 National Postal Services with the highest mail per capita.
Copyright Postal Solutions download

7 Keys to building profitable mail volumes.  (top download)
What is driving direct mail volumes and what are key to building mail volumes
Copyright Postal Solutions 2003 download

A Preference Service:
The first step to becoming an infomediary
There is an opportunity for many Postal Services to collect information from consumers and provide this information to advertisers.
Copyright Postal Solutions Download

How advertising can reposition an entire industry Royal Mail 1996–2002 (top download)
This case study provides information on the work Royal Mail did from 1996-2002 to promote direct mail.  This case study is filled with strategic insights, and information about how Royal Mail achieved one of the highest growth rates of direct mail of any industrialized country download

Postal Benchmarking: Moving from “wait and see” to action
Ideas on how benchmarking can be used to deliver results now.
Copyright E-BISS International download

Winner takes all in Knowledge Battle for Postal Innovation  
Treat knowledge as a production factor and let your postal innovation strategy thrive Copyright Squarewise Download

Multichannel Messaging
An opportunity for growth as mail volumes decline
Copyright IBM download article

The future of Permission Marketing.
Facts and figures on the future of permission marketing
Copyright The Preference Service Ltd download

The Coming Battle For Customer Information.
An interesting discussion of how information will change the balance of power between consumers and advertisers
Copyright McKinsey Quarterly Download

Putting permission in your marketing mix.
If you want to know what consumers want - you need to ask
Copyright The Preference Service Ltd download

Case Study: The Postal Preference Service (UK) (top download)
Learn more about an innovative data program in the UK
Copyright Postal Solutions download

Direct Mail Development: The Postal Service: Leader Or Follower
The future of the Postal Services depends on them taking active role leading their markets.  This is one leading direct mail company's point of view.
Copyright Wegener DM download

Getting to “yes”. Working together to improve efficiency and success
The interests of direct mailers and the postal services might be more similar that you ever thought.  Here are some ideas on how to find win/win solutions.
Copyright Postal Solutions download

Worksharing:
The Building of Lasting Customer Relations
How can the Postal Services and advertisers work together ? Here is one viewpoint. Copyright Postcom download

M&Ms: Quality of Service& Opportunities for improvement across Europe
A quick overview of issues with quality of service is presented. The keys to future success are discussed. The 5 Ms: Message, Momentum, the Magic Multiplier and the Mail Moment download

Case Study: The Interessebank Denmark.  (top download)
Anders Due from Post Denmark provides another view on the postal value chain, and shows how a consumer data program like the Interessebank can add value for the Postal Service, Advertisers and consumers. download

Direct Mail Development .The Postal Service: Leader Or Follower
Roland Andre looks at the mail value chain from an industry perspective, provides a case study for the Newspaper market and argues the Postal Services need to decide what role they will play in the future. The options are: remaining just in distribution, working in all areas of the value chain or unifying the market. download

Getting to “yes”. Working together to improve efficiency and success
The Postal Service and Advertisers need to work better together. This presentation provides a framework for opening discussions and working together.  download

The Impact of Address Systems on Mail Volumes
What is the relationship between postal code format and address systems and mail volumes?  Copyright Postal Solutions 2003 download

Expected Mail Volumes vs. Actual Mail volumes 
How to evaluate current mail volumes around the world. 
Copyright Postal Solutions 2003 download

Building Mail Volumes
What leading Mailers want (UK Study)
Copyright Postal Solutions 2003 download

Building Profitable Mail Volumes By Investing In Consumer Data. (top download)
The first thing direct mailers ask when they are planning a mailing is "how many addresses do we have" More addresses can mean more mail.
Copyright Postal Solutions 2002 download

The Coming Battle For Customer Information.
An interesting discussion of how information will change the balance of power between consumers and advertisers
Copyright McKinsey Quarterly 1997 download

Positioning a Postal Service as an Infomediary.
Copyright Postal Solutions 2002 download

The New Infomediaries.
Infomediaries can play an important role protecting consumer privacy and helping advertisers reach the right consumer
Copyright McKinsey Quarterly 1997 download

Putting permission in your marketing mix.
Copyright The Preference Service Ltd 2001 download